We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
SHOULD THE GOVERNMENT ADVERTISE?
- Authors
La Roche, Chester J.; Price, Arthur; Robb, Arthur T.; Coghlan, Ralph; Dreyfuss, Leonard
- Abstract
This article discusses the question that whether the U.S. government should advertise or not. Simple as this question may seem, it has proved perplexing to public officials, advertisers, editors, and publishers alike. The nature and effectiveness of the informational and propaganda efforts of the government, the financial future of the advertising profession and of publishing enterprises, to say nothing of the editorial freedom of the press, all are to an extent affected by the answer. To focus public attention on the issues involved and to further the cause of clear thinking on the subject, the editors of the journal "Public Opinion Quarterly" invited a number of persons directly concerned to state their views. The article suggests that regarding the Second World War situation, the advertising can play an important role in winning. Through advertising the government can encourage morale and can effect the war situation.
- Subjects
UNITED States; GOVERNMENT advertising; GOVERNMENT publicity; UNITED States politics &; government; POLITICAL science; PUBLIC opinion; PROPAGANDA
- Publication
Public Opinion Quarterly, 1942, Vol 6, Issue 4, p511
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/265573