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- Title
COUNTERFEIT PRODUCTS: A SERIOUS PROBLEM OF RURAL MARKET.
- Authors
SINGH, APAR; KUMAR, RANU
- Abstract
Buying of counterfeits is growing very fast. Product counterfeiting is emerging as threat though, counterfeiting has been with us for very long time. Recently companies attention is being focused on fighting the problem. It would seem the first logical step would be to determine the size of the counterfeit market. Product counterfeiting is growing in scope, scale, and threat. This includes awareness of deceptive and non-deceptive counterfeiting types. India has large part of world population. Generally, people are less educated and poor in rural India. They can't afford sky-scraping cost branded products and services. Some local agencies take advantage of this condition. They provide counterfeit product in rural market. Counterfeit products cover large market share of world trade. According to (BASCAP) report 2012 to counterfeit market estimated to be as large as $600 billion a year. This problem is not new in a developing country like India but presently it has invaded every aspect of our lives. From products such as radios, geysers, computer software & phones to food items, beverages, cosmetics and medicines all have been illegally duplicated, copied and counterfeited. The major victims of these products are customers and companies. The paper is an attempt to understand the business of fake products and The goal of this research is to help brand owners and agencies efficiently select appropriate countermeasures including overt, covert and forensic packaging features, as well as functions of market, monitoring, modifying supply chains, enforcement, prosecution and legislation.
- Subjects
PRODUCT counterfeiting prevention; RURAL geography; PRODUCT counterfeiting laws; GOVERNMENT agencies; LAW enforcement; SUPPLY chains
- Publication
CLEAR International Journal of Research in Commerce & Management, 2017, Vol 8, Issue 11, p58
- ISSN
2249-4561
- Publication type
Article