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- Title
A STUDY ON RELATIONSHIP BETWEEN STORE LOYALTY AND SATISFACTION IN CUSTOMERS OF ORGANISED RETAILERS IN INDORE.
- Authors
SAWLANI, CHITRA; JAIN, RAJENDRA
- Abstract
Loyal and satisfied customers are the backbone of a firm. In a highly competitive marketing environment, developing loyal and satisfied customers is a most desirable task for companies and especially in Retailing business, it plays a vital role. It is a known fact that loyal customers are the real partners in the success of a firm. Therefore companies need to put efforts to develop loyal and satisfied customers. With this phenomenon in mind, our research aims to assess the effects of the satisfaction on store loyalty at popular organised retailers at Indore. The paper analyzes the relationship between store satisfaction and store loyalty by conducting a survey of 300 respondents. Correlation, Regression, ANOVA test, F-test was being used. The result indicated that store satisfaction has positive relationship with store loyalty. Also store satisfaction was determined to be a significant predictor of store loyalty.
- Subjects
CUSTOMER loyalty; CUSTOMER satisfaction; BUSINESS success; REGRESSION analysis; ANALYSIS of variance; F-test (Mathematical statistics)
- Publication
CLEAR International Journal of Research in Commerce & Management, 2015, Vol 6, Issue 10, p26
- ISSN
2249-4561
- Publication type
Article