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- Title
FIRM PERFORMANCE: how has it been measured in marketing and finance research?
- Authors
HELDT, Rodrigo; de OLIVEIRA, Marta Olivia Rovedder; FRIO, Ricardo Saraiva; TROMBETTA, Matheus Santana; LUCE, Fernando Bins
- Abstract
We conducted a survey on how firm performance has been measured by analyzing 128 papers published from 2006 to 2019 in some of the most cited journals of Marketing and Finance. Results show the existence of 80 different metrics of firm performance. This list of metrics evidences how the assessment of this construct is not a consensus. Marketing researchers have frequently used both subjective and objective metrics. Finance researchers most of the times adopt only objective metrics. Additionally, there is a lack of research exploring the theoretical aspect of firm performance and discussing how this multidimensional construct should be measured. It is also noteworthy how Marketing can improve its work on firm performance through an interface with Finance.
- Subjects
ORGANIZATIONAL performance; MARKETING research; FINANCIAL research; JOB performance; KEY performance indicators (Management)
- Publication
Caderno de Administração, 2020, Vol 28, Issue 1, p17
- ISSN
1516-1803
- Publication type
Article
- DOI
10.4025/cadm.v28i1.51061