Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGeneric: The Unbranding of Modern Medicine.AuthorsRASMUSSEN, NICOLASSubjectsGENERIC: The Unbranding of Modern Medicine (Book); GREENE, Jeremy A.; HISTORY of the pharmaceutical industry; PATENT medicines; NONFICTION; HISTORYPublicationJournal of the History of Medicine & Allied Sciences, 2015, Vol 70, Issue 3, p473ISSN0022-5045Publication typeBook ReviewDOI10.1093/jhmas/jru039