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- Title
'Religious Radio Families' between the social and economic needs.
- Authors
GUZEK, Damian
- Abstract
Since the beginnings of 'Solidarity' in 1980s until now Poland went through only one mass-scale social movement called the Family of Radio Mary (Rodzina Radia Maryja). This grass-roots collectivity of listeners stays in touch with the charismatic founder and leader of Radio Maryja, rev. Tadeusz Rydzyk. Without doubt the activity of such traditional and devotional radio is a cause of a lot of stereotypes and conjectures about its real social and political power. On the other hand, its way of functioning is becoming a source of inspiration for the other religious radio broadcasters, as an example of the effectiveness in raising funds and gathering the masses of devoted listeners. In fact in recent years many of the radio stations, both commercial and non-profit ones, face the problem of setting up its own 'Radio Family', as a result of the audience activities, or as a result of implementing the marketing strategy. In this paper the author offers an empirical analysis of the phenomena of 'Religious Radio Families' that exist in Polish broadcasting system. On the basis of collected data from religious radio broadcasters he discusses the social, political and economic implications of the phenomenon. The paper argues that applying the radio families to all religious broadcasters comes at a high cost of difference in the main values of the religious transmissions. In fact, the religious and social resources of the movement are shaped by the economic basis. The result is simple, some of the 'religious families' collect the people around the human and religious values, while the others promote the individual way of social benefits.
- Subjects
SOCIAL movements; SOCIOECONOMICS; RELIGION &; sociology; ECONOMICS &; religion; MASS media &; religion
- Publication
Romanian Journal of Journalism & Communication / Revista Română de Jurnalism şi Comunicare- RRJC, 2015, Vol 10, Issue 3, p33
- ISSN
1842-256X
- Publication type
Article