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- Title
CUSTOMER PERCEPTION OF BUS COMPANIES' SERVICE QUALITY.
- Authors
YAPRAKLI, T. Şükrü; TÜZEMEN, Abdullah
- Abstract
Although logistics has lots of activities such as customer service, demand forecasting, materials handling, procurement etc. Transportation makes up the most important part of logistics. That's why in this study passenger transportation has been examined through evaluating customer perceptions of bus companies' service quality. A questionnaire has been conducted to 400 students who are studying currently at Ataturk University and SPSS packet program has been utilized in order to assess their perceptions of bus companies' service quality. According to findings of the study there is not a significant difference statistically between genders, ages and education levels with regard to perceptions of students of bus companies.
- Subjects
BUS industry; QUALITY of service; CUSTOMER services; DEMAND forecasting; BUSINESS expansion
- Publication
Ataturk University Journal of Economics & Administrative Sciences, 2017, Vol 31, Issue 3, p529
- ISSN
1300-4646
- Publication type
Article