Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWater, water everywhere.AuthorsKeys, RobertaAbstractThe article presents a simple lesson idea that would encourage students to think about the marketing mix and how it can be applied to the hypothetical company Clitheroe Water.SubjectsSTUDENTS; MARKETING mix; BUSINESS enterprisesPublicationTeaching Business & Economics, 2012, Vol 16, Issue 2, p20ISSN1367-3289Publication typeArticle