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- Title
How new advertising regulation affects social networking sites.
- Authors
HANCOCK, MARGARET
- Abstract
The Advertising Standards Authority (ASA) website is a useful source of information providing interesting case studies in relation to marketing and advertising. The cases highlighted by the ASA are often controversial and interesting and useful in stimulating student interest and generating discussion to help build analytical and evaluative skills. The explosion of online advertising presents new challenges for regulation and this article will highlight the main changes which have been made to the ASA's remit with regard to online advertising.
- Subjects
UNITED Kingdom; GOVERNMENT policy on advertising; ONLINE social networks; ADVERTISING Standards Authority (Great Britain); BUSINESS students
- Publication
Teaching Business & Economics, 2011, Vol 15, Issue 2, p29
- ISSN
1367-3289
- Publication type
Article