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- Title
COMPETITIVE STRATEGIES IN KOREA MOBILE TELEVISION MARKETS: A COMPARATIVE ANALYSIS OF MOBILE OPERATORS AND TELEVISION BROADCASTERS.
- Authors
Chan-Olmsted, Sylvia M.; Sangwon Lee; Heejung Kim
- Abstract
This paper examines the competitive strategies in the South Korean mobile television market between two leading contenders, TV broadcasters and mobile phone service providers. Specifically, the differences in adopted strategies between the two sets of competitors and factors affecting these strategic behaviors are scrutinized. The nature of rivalry between the two historically separated competitors offers insight on how firms with inherently different resources, industry conditions, and business models might compete in the era of convergence.
- Subjects
SOUTH Korea; MOBILE television; WIRELESS communications; TELEVISION broadcasting; BUSINESS models; CONVERGENCE (Telecommunication)
- Publication
International Journal of Mobile Marketing, 2011, Vol 6, Issue 1, p77
- ISSN
1939-1161
- Publication type
Article