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Title
Mass Appeal.
Abstract
The article details the challenge designed by InnoCentive as part of the InnovateNow campaign of the Chicagoland Chamber of Commerce in Illinois. InnoCentive is a company that specializes in using crowdsourcing. The InnovateNow campaign was launched by the chamber in partnership with the Illinois Department of Economic Opportunities. The campaign is an effort to transform the Chicago metropolitan area into a global center of innovation, entrepreneurship and creativity.