We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Crystal Clear: Creating Chemistry Between Albuquerque and 'Breaking Bad'.
- Authors
Jacques, Amy
- Abstract
An interview with Angela Berardino, chief strategy officer for Turner PR is presented. Berardino talked about her insight on the award-winning campaign to promote the City of Albuquerque in connection with the television series "Breaking Bad" including their decision to launch the campaign despite the risque theme of the series. Berardino also discussed the challenge of synchronizing the campaign with the series' last season and results on tourism trends after the campaign.
- Subjects
ALBUQUERQUE (N.M.); NEW Mexico; BERARDINO, Angela; CHIEF strategy officers; TURNER PR (Company); CITY promotion; BREAKING Bad (TV program)
- Publication
Public Relations Tactics, 2014, Vol 21, Issue 12, p18
- ISSN
1080-6792
- Publication type
Interview