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- Title
Editorial: A Field Guide to Publishing in an Era of Doubt.
- Authors
MEYER, ROBERT J.
- Abstract
An editorial is presented on the subject of standards in research, scholarship, and scholarly publishing in the context of the revelation of various instances of research fraud in marketing science and psychology in the early 2010s, one of which resulted in the publication having to retract an article. It offers guidance for researchers on ensuring that their work meets academic standards in areas including sources of data, statistical methods, and replicability.
- Subjects
MARKETING science; FRAUD in science; PSYCHOLOGICAL research; SCHOLARLY periodicals; ACQUISITION of data; REPLICATION (Experimental design)
- Publication
Journal of Marketing Research (JMR), 2015, Vol 52, Issue 5, p577
- ISSN
0022-2437
- Publication type
Editorial
- DOI
10.1509/jmr.52.5.577