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- Title
Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior.
- Authors
Xie, En; Teo, Hock-Hai; Wan, Wen
- Abstract
Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.
- Subjects
CONSUMER behavior; ELECTRONIC commerce research; MARKETING research; RESEARCH methodology; EXPERIMENTAL design; SOCIAL psychology research; CONSUMER attitudes
- Publication
Marketing Letters, 2006, Vol 17, Issue 1, p61
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/s11002-006-4147-1