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- Title
Onlayn resursi i instrumentarium za digitalen PR.
- Authors
Vankov, Nikolay
- Abstract
The purpose of this article is to examine and present online resources, tools and opportunities for digital PR. Change in consumer behavior is a major factor for the digitization of business organizations and in particular their public relations, it's the driving force - the reason for the total "invasion" of social networks, blogging, microblogging platforms, websites and other resources for Internet communication. The subject of the article are online resources and tools divided into classic, as the website and blog of the organization and the new Web 2.0 tools such as social media Facebook, Google+ and LinkedIn, microblog platform Twitter, RSS (Really Simple Syndication), social bookmarking. The hypothesis that the author checked is that reconcile classical and new tools for PR, the organization can achieve success in the digital space. On the Internet, content is king. For this purpose, the author adopts the following methodology: the essence and characteristics of digital PR, explore online resources for digital PR - classic and new tools, analyze users and their online behavior, draw conclusions about the current state of digital PR and opportunities facing organizations uses various online resources and tools.
- Subjects
CONTENT marketing; ONLINE social networks; DIGITAL communications; PUBLIC relations; SOCIAL media; RSS feeds; SOCIAL bookmarks
- Publication
Ikonomiceski I Socialni Alternativi, 2014, Issue 2, p45
- ISSN
1314-6556
- Publication type
Article