We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
31 Mart 2019 Yerel Seçimleri ve Sosyal Medya.
- Authors
Karaca, Mehmet Fatih
- Abstract
Metropolitan mayors are selected in Turkey’s local elections, which are held every five years. In this study, the Instagram social media data of the candidates and their followers as well as the metropolitan mayoral elections of 25 provinces over the 31 March 2019 local elections were studied, analyzed, and the outcomes were reviewed. 50 candidates from the AK Party, CHP, MHP, and İYİ Party were included in the study; the parties have groupings in the Assembly and social media accounts on Instagram. The metropolitan mayoral elections of 25 provinces were primarily entered with candidates from the major partners of the alliance. While the vote rates of the AK Party and MHP decreased compared to the previous local election, the CHP increased, and the election was successful in terms of the Nation Alliance and CHP, as it won 5 new presidencies in addition to the existing metropolitan mayorships, which indicates that the the alliance showed its effect in the elections. The study also went through data from social media, which has been utilized recently for political communication and is currently seen to be supporting other forms of propaganda. It has been noted that the average number of followers of the candidates from the CHP and the Nation Alliance is higher, the average number of posts of the candidates from the AK Party and the People’s Alliance is higher, and that the candidates of the AK Party and the People’s Alliance and the candidate followers of the CHP and the Nation Alliance use social media more actively with their posts. The total follower numbers of the CHP and Nation Alliance candidates increased more than those of the other candidates according to the changes in 30 days following the election. It has been determined that the number of followers of candidates and following numbers of followers of candidates are statistically significant; while the other conditions remain the same, the candidate with more followers has a 66 times higher chance of winning than the candidate with fewer followers, and the likelihood of winning of those with more following of followers than those with less followers is 0.101 times lower.
- Subjects
POLITICAL communication; SOCIAL media; LOCAL elections
- Publication
Electronic Turkish Studies, 2023, Vol 18, Issue 4, p1553
- ISSN
1308-2140
- Publication type
Article
- DOI
10.7827/TurkishStudies.70549