We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
LA NEUROCOMUNICACIÓN APLICADA AL AUMENTO DE LA DEMANDA TURÍSTICA.
- Authors
BARRIENTOS-BÁEZ, ALMUDENA
- Abstract
In the following article, the tourists who travel to Málaga and Vigo will be analysed, with the purpose of knowing the reason that has influenced the decision to opt for this cities before other national destinations, as well as to study the evolution of these cities in the area tourism, carry out a diagnosis of the leisure offer and see what decisions should be made in order to position itself as a permanent tourist resource over time. Through neuromarketing techniques such as sensory measurement, it is possible to verify in real time which tourist resource arouses positive emotional responses.
- Subjects
MALAGA (Spain); VIGO (Spain); CITIES &; towns; URBAN tourism; NEUROMARKETING; TOURIST attitudes; TOURISTS; LEISURE
- Publication
Human Review, 2022, Vol 15, Issue 7, p1
- ISSN
2695-9623
- Publication type
Article
- DOI
10.37467/revhuman.v11.4357