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- Title
Impact of Various Situational Factors on "Store Environment, Merchandising and Consumer Behavior" -- A Study on Furniture Bazaar.
- Authors
Mann, Puja Walia; Jha, Manish
- Abstract
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer. The topic "store environment merchandising and consumer behavior" present in any retail store greatly influences the customer satisfaction level and the customer perception towards that store. Merchandising is one of the hot issues in today's retail competition world which is very important for the entire retail store to follow that. This study was done to know that, do customers are really satisfied with the merchandising mix present in the Furniture bazaar and also to find out how the store environment influences the shopping behavior of the customer and to know which section in the Furniture bazaar have good merchandising mix and to know how the store environment can be improved.
- Subjects
RETAIL industry research; CUSTOMER satisfaction research; MERCHANDISING; BAZAARS (Markets); CONSUMER behavior research
- Publication
Journal of Marketing & Communication, 2013, Vol 9, Issue 2, p29
- ISSN
0973-2330
- Publication type
Article