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- Title
Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation.
- Authors
Song, Michael; Nason, Robert W; Di Benedetto, C. Anthony
- Abstract
The authors examine the relationship between strategic type and development of distinctive marketing, market-linking, technology, and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities, whereas defenders develop market-linking and marketing capabilities. The authors collect data from 709 firms across the United States, Japan, and China. They find support for their capability hypotheses, as well as for some of their cross-national hypotheses that are based on cultural and business environment differences among the three countries. In particular, they find support for the hypotheses that Japanese firms have greater technology and IT capabilities than U.S. firms of the same strategic type. They conclude with implications for management.
- Subjects
TECHNOLOGICAL innovations management; INFORMATION technology management; STRATEGIC planning; DECISION making in marketing; MARKETING management; MARKETING planning; MARKETING research; MARKETING; COMMERCE
- Publication
Journal of International Marketing, 2008, Vol 16, Issue 1, p4
- ISSN
1069-031X
- Publication type
Article
- DOI
10.1509/jimk.16.1.4