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- Title
Entry and Patenting in the Software Industry.
- Authors
Cockburn, Iain M.; MacGarvie, Megan J.
- Abstract
To what extent are firms kept out of a market by patents covering related technologies? Do patents held by potential entrants make it easier to enter markets? We estimate the empirical relationship between market entry and patents for 27 narrowly defined categories of software products during the period 1990-2004. Controlling for demand, market structure, average patent quality, and other factors, we find that a 10% increase in the number of patents relevant to market reduces the rate of entry by 3%-8%, and this relationship intensified following expansions in the patentability of software in the mid-1990s. However, potential entrants with patent applications relevant to a market are more likely to enter it. Finally, patents appear to substitute for complementary assets in the entry process, because patents have both greater entry-deterring and entry-promoting effects for firms without prior experience in other markets.
- Subjects
MARKET entry; MARKETING strategy; MARKETING management; PATENTS; COMPUTER software marketing; COMPUTER software industry
- Publication
Management Science, 2011, Vol 57, Issue 5, p915
- ISSN
0025-1909
- Publication type
Article
- DOI
10.1287/mnsc.1110.1321