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- Title
The Sonesta Effect.
- Authors
Badaracco, Claire
- Abstract
In an industry that is said to be 13% over- built in every major North American City, that is saturated with extensively franchised products, with marketing communication systems that are in many companies insufficient to meet the market demand, one family business is a distinct frontrunner. The Sonesta International Hotel Corp., owned and managed by three generations of a family of Boston,Massachusettes has built a system of 11 hotels in five countries. From a service industry communications standpoint, it is a well managed jewel. When Sonesta decided to move into a new neighborhood more than a decade ago, there were safety problems for guests, and the surrounding properties were in advanced decay, and the area was better known as a red light district than as the site of a luxury or conference hotel. Rather than tear down the existing structures in the aging neighborhood, Sonesta renovated the twenty-five 4-story brick row houses adjacent to the hotel, turning them into historic Monument apartments consisting of 8 suites with terraces.
- Subjects
SONESTA International Hotels Corp.; BUSINESS communication; BUSINESS relocation; HOTEL public relations; FAMILY-owned business enterprises; HOTELS; HOSPITALITY industry
- Publication
Public Relations Quarterly, 1987, Vol 32, Issue 2, p11
- ISSN
0033-3700
- Publication type
Article