We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Customers' housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory.
- Authors
Hui Hui Yang; Cui, Ruifu; Wei Ying Chong
- Abstract
A myriad of research has been carried out to explain customers' buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers' housing-switching behavior. The purpose of this study is to examine the mediating role of perceived security risk on customers' housing-switching behavior with a theoretica l approach. It sets forth a conceptual framework that seeks to link systematically the push motivation, pull motivation, perceived security risk and switching intention.
- Subjects
HOUSING; CONSUMER behavior; CONSUMER confidence; CONSUMER goods; PERSONALITY &; motivation
- Publication
INTI Journal, 2020, p318
- ISSN
1675-0284
- Publication type
Article