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- Title
Role of Strategic Thinking in Corporate Identity.
- Authors
WAHEED, Ajmal; BAIG, Noor ul Ain
- Abstract
In this paper, an attempt has been made to unveil how strategic thinking contributes to corporate identity and survival. The instrument used to collect the data was a questionnaire which included a scale on creativity, pragmatic opportunism and intellectual informatism. The sample included the middle and top management of the telecom organizations in Pakistan. The questionnaires were distributed to 125 respondents and an 80% response was received. Results showed that strategic thinking has a fairly positive effect on corporate identity (Cl). Among the creativity, intellectual informatism and pragmatic opportunism and when regressed with Cl, pragmatic opportunism has the strongest effect on Cl; creativity has a fairly positive impact on Cl, whereas, intellectual informatism does not show significant impact on Cl. Hopefully, this study will be informative for management about learning how they can use the available yet unfound opportunities and information within their creativity to build and maintain a good corporate identity. Keywords: corporate identity, strategic thinking, strategic planning
- Subjects
PAKISTAN; STRATEGIC thinking in business; CORPORATE image; CREATIVE ability in business; TELECOMMUNICATION
- Publication
AARMS: Academic & Applied Research in Military & Public Management Science, 2017, Vol 16, Issue 1, p89
- ISSN
2498-5392
- Publication type
Article