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- Title
Why You Must CROP YOUR PRODUCTS.
- Authors
Boltin, Gerald; Gorneau, Stacy
- Abstract
The article refers to factors contributing to no-profit or low-profit growth in business and focuses on an analysis of product profitability called "rationalization." The systematic process of rationalization is where services and products are evaluated, improved, or eliminated. The cropping process of retiring products, services, or customers that are not profitable is based on reliable measures of returns that consider the variables in resource consumption and life cycle costing. Examples include a chemical manufacturing company and the banking industry. An analogy of pruning a tree and the rationalization or cropping process is mentioned.
- Subjects
PROFITABILITY; PRODUCT obsolescence; MARKETING management; LIFE cycle costing; FINANCIAL performance; CORPORATE profits
- Publication
Financial Executive, 1998, Vol 14, Issue 4, p18
- ISSN
0895-4186
- Publication type
Article