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- Title
USAHA MALAYSIA DALAM MENYANTUNI GOLONGAN AUTISME MELALUI PELANCONGAN KELUARGA.
- Authors
Fazil, Fauzunnasirah; Choy, Er Ah; Singh, Susheel Joginder; Tambi, Noordeyana
- Abstract
Families are among the biggest and most essential market in the tourism industry. Numerous tourist destinations in many countries are targeting these group in their tourism products promotional activities due to the percentage of worldwide leisure tourism markets are dominated by group of families tourist by 30%. However, not all families have similar background and the needs upon tourism products and services. The family groups with children with special needs would demand different support services than the families with children with typical development. Families group with children with special needs under the autism must be given serious attention since the data shows that worldwide ratio of children with autism incidence has increased with one in 160 children. Inevitably, such increment can affect the demand for autism-friendly tourism products and services from the families who are vacationing with children with autism. Therefore, this study explores autism-friendly facilities in numerous sectors that categorised as tourism products in order to evaluate Malaysia's readiness to accommodate children with autism while on vacation. This study utilises qualitative method through content analysis technique using written and visual contents and direct observation technique to study the autism-friendly facilities in this nation. The study found that the autism-friendly facilities in this nation are only available in the sectors of shopping, transport, food service and tourist attraction.
- Subjects
MALAYSIA; CHILDREN with disabilities; AUTISTIC children; AUTISM in children; TOURISM; TOURIST attractions; TOURISM marketing
- Publication
e-BANGI Journal, 2022, Vol 19, Issue 3, p224
- ISSN
1985-3505
- Publication type
Article