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- Title
Review of Peréz Sobrino & Littlemore Ford (2021): Unpacking creativity. The power of figurative communication in advertising.
- Authors
Pelclová, Jana
- Abstract
"Unpacking Creativity: The Power of Figurative Communication in Advertising" by Peréz Sobrino and Littlemore Ford explores how advertisers use figurative tropes to capture attention and convey messages about products, social issues, and taboo topics. The authors discuss various tropes such as metaphor, metonymy, hyperbole, simile, humor, and irony, and analyze their effectiveness across different demographic and sociocultural audiences. The book also examines the role of visual elements, including smartphone app icons and visual logos, in conveying figurative meaning. Through empirical studies and case studies, the authors demonstrate the impact of figurative communication in advertising and its potential to enhance consumer relationships with brands.
- Subjects
ADVERTISING; MOBILE apps; TABOO; BRANDING (Marketing); CONSUMERS; HYPERBOLE; CREATIVE ability; LAUGHTER
- Publication
Review of Cognitive Linguistics, 2023, Vol 21, Issue 2, p596
- ISSN
1877-9751
- Publication type
Article
- DOI
10.1075/rcl.00154.pel