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- Title
The Sweet and Sour Apple: The Case of CEO Strategies at Apple Inc.
- Authors
Nair, Praveen Balakrishnan; Leng, Quay Ai
- Abstract
The article focuses on the business strategy of several chief executive officers (CEO) of Apple Inc. It mentions that John Sculley was appointed as the firm's CEO in 1983 but a power struggle resulted soon after between Sculley and Steve Jobs, who co-founded the firm with Steve Wozniak and Ronald Wayne in 1977. It also notes the managment style of Jobs, who revamped the firm's brand soon after he became the firm's interim CEO in 1997.
- Subjects
CHIEF executive officers; APPLE Inc.; BUSINESS planning; INDUSTRIAL management; JOBS, Steven, 1955-2011; WAYNE, Ronald
- Publication
Vidwat: The Indian Journal of Management, 2012, Vol 5, Issue 1, p21
- ISSN
0975-055X
- Publication type
Article