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When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes.
- Published in:
- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 15, doi. 10.1007/s10824-014-9221-6
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- Publication type:
- Article
The relationship between reviewer judgments and motion picture success: re-analysis and extension.
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- Journal of Cultural Economics, 2012, v. 36, n. 3, p. 249, doi. 10.1007/s10824-012-9172-8
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- Publication type:
- Article
Can good marketing carry a bad product? Evidence from the motion picture industry.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 205, doi. 10.1007/s11002-006-7416-0
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- Publication type:
- Article
Wenn Konsumenten verwirrt sind -- Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2002, p. 2
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- Publication type:
- Article
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung.
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- Marketing ZFP - Journal of Research & Management, 2001, p. 2
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- Publication type:
- Article
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2001, p. 6
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- Publication type:
- Article
Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2000, v. 22, n. 3, p. 6, doi. 10.15358/0344-1369-2000-3-241
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- Publication type:
- Article
Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 237, doi. 10.1016/j.intmar.2013.09.005
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- Publication type:
- Article
Social Commerce: A Contingency Framework for Assessing Marketing Potential.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 311, doi. 10.1016/j.intmar.2013.09.001
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- Publication type:
- Article
Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities.
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- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 141, doi. 10.1016/j.intmar.2013.05.001
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- Publication type:
- Article
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
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- Journal of Interactive Marketing, 2004, v. 18, n. 1, p. 38, doi. 10.1002/dir.10073
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- Publication type:
- Article
ELECTRONIC WORD-OF-MOUTH VIA CONSUMER-OPINION PLATFORMS: WHAT MOTIVATES CONSUMERS TO ARTICULATE THEMSELVES ON THE INTERNET?
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 1, p. 38, doi. 10.1002/dir.10073
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- Publication type:
- Article
Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 672, doi. 10.1007/s11747-023-00963-1
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- Publication type:
- Article
Social interactions in the metaverse: Framework, initial evidence, and research roadmap.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 4, p. 889, doi. 10.1007/s11747-022-00908-0
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- Publication type:
- Article
Pre-release consumer buzz.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3
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- Publication type:
- Article
Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 375, doi. 10.1007/s11747-014-0388-3
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- Publication type:
- Article
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 205, doi. 10.1007/s11747-013-0350-9
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- Publication type:
- Article
Toward a theory of repeat purchase drivers for consumer services.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 215, doi. 10.1007/s11747-008-0118-9
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- Publication type:
- Article
The Role of the Partner Brand’s Social Media Power in Brand Alliances.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 25, doi. 10.1509/jm.15.0536
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- Publication type:
- Article
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses.
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- Journal of Marketing, 2015, v. 79, n. 6, p. 71, doi. 10.1509/jm.10.0413
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- Publication type:
- Article
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
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- Journal of Marketing, 2012, v. 76, n. 5, p. 89, doi. 10.1509/jm.10.0537
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- Publication type:
- Article
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 167, doi. 10.1509/jmkg.73.6.167
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- Publication type:
- Article
Does Customer Demotion Jeopardize Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 69, doi. 10.1509/jmkg.73.3.069
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- Publication type:
- Article
Consumer File Sharing of Motion Pictures.
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- Journal of Marketing, 2007, v. 71, n. 4, p. 1, doi. 10.1509/jmkg.71.4.1
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- Publication type:
- Article
The Last Picture Show? Timing and Order of Movie Distribution Channels.
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- Journal of Marketing, 2007, v. 71, n. 4, p. 63, doi. 10.1509/jmkg.71.4.63
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- Publication type:
- Article
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships.
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- Journal of Marketing, 2006, v. 70, n. 3, p. 58, doi. 10.1509/jmkg.70.3.58
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- Publication type:
- Article
German Consumer Decision-Making Styles.
- Published in:
- Journal of Consumer Affairs, 2001, v. 35, n. 1, p. 73, doi. 10.1111/j.1745-6606.2001.tb00103.x
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- Publication type:
- Article
The Economics of Filmed Entertainment in the Digital Era.
- Published in:
- 2021
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- Publication type:
- Editorial
Flippern statt Bowling - Marketing im Zeitalter von Social Media.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 4, p. 8, doi. 10.1365/s11621-012-0145-2
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- Publication type:
- Article
VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking.
- Published in:
- Business Research, 2009, v. 2, n. 2, p. 180, doi. 10.1007/BF03342710
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- Publication type:
- Article
When the antidote is the poison: Investigating the relationship between people's social media usage and loneliness when face-to-face communication is restricted.
- Published in:
- PLoS ONE, 2024, v. 19, n. 2, p. 1, doi. 10.1371/journal.pone.0296423
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- Publication type:
- Article
What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights.
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- International Journal of Arts Management, 2013, v. 15, n. 3, p. 4
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- Publication type:
- Article
How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 2, p. 105, doi. 10.1177/1094670516682091
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- Publication type:
- Article
Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 1, p. 12, doi. 10.1177/1094670516679271
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- Publication type:
- Article
The Role of Parent Brand Quality for Service Brand Extension Success.
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- Journal of Service Research, 2010, v. 13, n. 4, p. 379, doi. 10.1177/1094670510370054
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- Publication type:
- Article
The Impact of New Media on Customer Relationships.
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- Journal of Service Research, 2010, v. 13, n. 3, p. 311, doi. 10.1177/1094670510375460
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- Publication type:
- Article
Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality.
- Published in:
- Journal of Service Research, 2002, v. 4, n. 3, p. 230, doi. 10.1177/1094670502004003006
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- Publication type:
- Article
Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality.
- Published in:
- Journal of Service Research, 2001, v. 3, n. 4, p. 331, doi. 10.1177/109467050134006
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- Publication type:
- Article
The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 12, p. 1096, doi. 10.1002/mar.20756
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- Publication type:
- Article
Giving the Expectancy-Value Model a Heart.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 10, p. 765, doi. 10.1002/mar.20562
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- Publication type:
- Article
The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development.
- Published in:
- Psychology & Marketing, 1997, v. 14, n. 8, p. 737, doi. 10.1002/(SICI)1520-6793(199712)14:8<737::AID-MAR2>3.0.CO;2-F
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- Publication type:
- Article
CUSTOMER REACTIONS TO EMOTIONAL LABOR: THE ROLES OF EMPLOYEE ACTING STRATEGIES AND CUSTOMER DETECTION ACCURACY.
- Published in:
- Academy of Management Journal, 2009, v. 52, n. 5, p. 958, doi. 10.5465/AMJ.2009.44634116
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- Publication type:
- Article
Conceptualizing New Product Buzz.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
Consuming 'Media Trash:' When "Bad" Becomes "Good".
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 633
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- Publication type:
- Article
Competitive Paper Session: Media Issues.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 633
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- Publication type:
- Article
A Dyadic Model of Customer Orientation: Mediation and Moderation Effects.
- Published in:
- British Journal of Management, 2015, v. 26, n. 2, p. 292, doi. 10.1111/1467-8551.12049
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- Publication type:
- Article