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- Title
Point-of-Sale E-cigarette Advertising Among Tobacco Stores.
- Authors
Wan, Neng; Siahpush, Mohammad; Shaikh, Raees; McCarthy, Molly; Ramos, Athena; Correa, Antonia
- Abstract
The marketing expenditure and sale of e-cigarettes increased sharply in the United States in recent years. However, little is known about neighborhood characteristics of point-of-sale (POS) e-cigarette advertising among tobacco stores. The purpose of this study was to examine socio-demographic characteristics of POS e-cigarette advertising among tobacco stores in the Omaha metropolitan area of Nebraska, USA. Between April and June 2014, trained fieldworkers completed marketing audits of all stores that sell tobacco (n = 463) in the Omaha metropolitan area and collected comprehensive e-cigarette advertising data of these stores. Based on the auditing information, we categorized tobacco stores based on e-cigarette advertising status. Logistic regression was used to examine the association between neighborhood socio-demographic factors and e-cigarette advertising among tobacco stores. 251 (54.2%) of the 463 tobacco stores had e-cigarette advertisements. We found that neighborhoods of stores with POS e-cigarette advertising had higher per capita income ( p < 0.05), higher percentage of non-hispanic whites ( p < 0.005), and higher percentage of individuals with high school education ( p < 0.005) than neighborhoods of stores without POS e-cigarette advertising. There were negative associations between e-cigarette advertising and number of adolescents or number of middle/high school students. After adjusting for covariates, only percentage of non-Hispanic Whites remained a significant factor for e-cigarette advertising. POS e-cigarette advertising among tobacco stores is related with neighborhood socioeconomic and demographic characteristics. Future studies are needed to understand how these characteristics are related with e-cigarette purchasing and e-cigarette prevalence among social groups.
- Subjects
NEBRASKA; ADVERTISING; BLACK people; CONFIDENCE intervals; HISPANIC Americans; MAPS; RESEARCH methodology; RACE; RESEARCH funding; SALES personnel; STATISTICAL sampling; STATISTICS; WHITE people; MULTIPLE regression analysis; SOCIOECONOMIC factors; ELECTRONIC cigarettes; DESCRIPTIVE statistics
- Publication
Journal of Community Health, 2017, Vol 42, Issue 6, p1179
- ISSN
0094-5145
- Publication type
Article
- DOI
10.1007/s10900-017-0368-x