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- Title
Tackling Structure and Format -- The 'Great Unknown' in Professional Blogging.
- Authors
Roberts, Owen; Evans, Jim
- Abstract
This article addresses a gap in guidelines for those who blog professionally. It does so in a way that uniquely serves extension and research communicators. Many types of blogs have been used and described. Plenty of generic advice is available about writing blogs. However, little of it involves how to organize them. In this analysis, for example, advice about structure and format of blogs made up less than 3 percent of the 315 tips identified. A review of journalism literature identified some of the practices used in structuring news and information for media. The review also identified formats for organizing several other cousins of blogs. This article introduces a unique hybrid format for blogs, based on experiences of one of the authors. It involves a seven-step process that incorporates elements of objective reporting (explaining) with those of subjective expression (stimulating and advocating).
- Subjects
BLOGS; JOURNALISM writing; WORDPRESS (Web resource); ONLINE journalism; REPORTERS &; reporting
- Publication
Journal of Applied Communications, 2015, Vol 99, Issue 2, p6
- ISSN
1051-0834
- Publication type
Article
- DOI
10.4148/1051-0834.1044