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- Title
New ancillaries tap the quest for youth.
- Authors
Weiss, Gail Garfinkel
- Abstract
The article discusses various ancillary services for physician practices. It emphasizes the need for physicians to conduct a feasibility study prior to setting up an ancillary service. It examines the training, space, supplies and costs as well as earnings potential aspects of ancillary services such as facial fillers, vein therapy, weight-loss counseling and therapeutic massage. It mentions that a target audience needs to be define when starting a marketing campaign.
- Subjects
PHYSICIANS; MEDICAL practice; MEDICAL care; DERMATOLOGY; WEIGHT loss centers; MASSAGE therapy; TARGET marketing
- Publication
Contemporary OB/GYN, 2008, Vol 53, p18
- ISSN
0090-3159
- Publication type
Article