Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe new product matrix.AuthorsBergen, S. A.PublicationR&D Management, 1975, Vol 5, Issue 2, p149ISSN0033-6807Publication typeArticleDOI10.1111/j.1467-9310.1975.tb01229.x