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- Title
THE INFLUENCE OF PERSONALIZED ADS IN E-COMMERCE APPLICATIONS IN INDONESIA ON USER SATISFACTION LEVELS.
- Authors
Irene, Gevyo
- Abstract
The rapid growth of technology and the internet has propelled the development of the e-commerce industry in Indonesia. In efforts to enhance sales and customer interactions, e-commerce companies are increasingly adopting the use of advertisements tailored to individual preferences, known as personalized ads. This study aims to investigate the influence of personalized ads in e-commerce applications in Indonesia on user satisfaction levels. The study employs a quantitative research method, and data collection is conducted through the distribution of questionnaires. The collected data is then statistically analyzed using SPSS. The research findings indicate that personalized ads have a positive influence on user satisfaction levels in e-commerce applications in Indonesia. Users who receive personalized ads are more satisfied with the e-commerce application compared to users who do not receive personalized ads.
- Subjects
INDONESIA; INTERNET; ELECTRONIC commerce; CUSTOMER satisfaction; ADVERTISING
- Publication
Journal Research of Social Science, Economics & Management, 2023, Vol 3, Issue 1, p79
- ISSN
2807-6494
- Publication type
Article
- DOI
10.59141/jrssem.v3i1.524