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- Title
CONSUMER BEHAVIOR: BASIC FINDINGS AND MANAGEMENT IMPLICATIONS./ READINGS IN CONSUMER BEHAVIOR: INDIVIDUALS, GROUPS AND ORGANIZATIONS.
- Authors
Scott, Carol A.
- Abstract
The article reviews two books including "Consumer Behavior: Basic Findings and Management Implications," by Gerald Zaltman and Melanie Wallendorf, and "Reading in Consumer Behavior: Individuals, Groups and Organizations," edited by Melanie Wallendorf and Gerald Zaltman.
- Subjects
CONSUMER Behavior: Basic Findings &; Management Implications (Book); READING in Consumer Behavior: Individuals, Groups &; Organizations (Book); ZALTMAN, Gerald; WALLENDORF, Melanie; CONSUMER behavior; NONFICTION
- Publication
Journal of Marketing Research (JMR), 1980, Vol 17, Issue 1, p137
- ISSN
0022-2437
- Publication type
Book Review
- DOI
10.2307/3151134