Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUSING MARKETING CONSULTANTS AND RESEARCH AGENCIES.AuthorsRoper, ElmoAbstractThe article reviews the book "Using Marketing Consultants and Research Agencies," by National Industrial Conference Board Inc.SubjectsUSING Marketing Consultants &; Research Agencies (Book); MARKETING consultants; RESEARCH; NONFICTIONPublicationJournal of Marketing Research (JMR), 1968, Vol 5, Issue 1, p107ISSN0022-2437Publication typeBook ReviewDOI10.2307/3149807