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- Title
Social interactions and business portfolio among vegetable producers in central Mexico.
- Authors
Heredia-Sánchez, Maria Guadalupe; Martínez-Castañeda, Francisco E.; Ruiz-Torres, Mónica E.; González-Hernández, Vianey; Nuñez-Espinoza, Juan F.; Thomé-Ortíz, Humberto
- Abstract
Objective: To analyze the social interactions and business portfolio of vegetable producers in central Mexico. Design/methodology/approach: Work was conducted with 16 small-scale vegetable producers. Semistructured questionnaires and periodic monitoring were used in the field to collect data. A Social Network analysis was carried out to understand the social interactions between producers, and the Boston Consulting Group (BCG) and Ansoff matrix was used for the business portfolio. Results: The study found that the products with potential in the market were lettuce and nopal. Broccoli and squash represent low sales and low utility. Producers with a higher degree of centrality grow lettuce, broccoli and squash, so we suggested developing strategies for introducing nopal. Limitations on study/implications: It was necessary to develop into market and consumers analysis.
- Subjects
MEXICO; BOSTON Consulting Group Inc.; SOCIAL interaction; VEGETABLES; SOCIAL network analysis; LETTUCE growing; SQUASHES; BROCCOLI
- Publication
Agro Productividad, 2023, Vol 16, Issue 4, p167
- ISSN
2448-7546
- Publication type
Article
- DOI
10.32854/agrop.v15i4.2394