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- Title
Tipologias de Inovação: Um Estudo Exploratório em Organizações Empreendedoras.
- Authors
Passinato Sausen, Fabiane; Ricardo Rossetto, Carlos; Peder Behling, Hans
- Abstract
This article intends to identify how the innovative process occurs in two organizations of different segments, the Isca company and the company Kalmar. The methodology used has a qualitative and exploratory character, and sought to analyze how the process of introduction of innovations in small companies occurs, as well as to show the organizational mechanisms that favor the development of innovations. The data were collected through the analysis of documents and structured interviews, carried out with the entrepreneurs of these small companies and analyzed by the technique of content analysis. From this study, the typologies of product innovation, process, market, behavioral and strategic were evidenced in the company Isca, and in the Kalmar company only the typologies of product innovation were identified.
- Publication
RAIMED: Revista de Administração IMED, 2018, Vol 8, Issue 2, p183
- ISSN
2237-7956
- Publication type
Article
- DOI
10.18256/2237-7956.2018.v8i2.2969