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- Title
Essentialist Approaches to National Designs Through the Lens of Herder’s Theory of National Personality.
- Authors
Khodashenas, Meysam; Azhand, Yaghoub
- Abstract
Problem statement: The national approach to design history has been popular on the one hand and has faced challenges on the other hand. This dual aspect has also intensified in the context of globalization. On the one hand, the dominant functionalist view considers the identity of objects to be limited to their practical purposes; On the other hand, modern design historians with a postcolonial approach consider the design of objects to be inspired by different climatic, social, and cultural conditions. So how can product design as part of a nation’s material culture reflect national or regional identifying meanings? How does product design convey a particular national character to its audience? Research objective: The purpose of this study is to explain the position of the essentialism approach to national design in the historiography of world design, and identify the approaches, tools, and methods adopted to form a design with national identity based on the identification of national personality in it. Research method: In response to the above questions, the present study has examined the macro-nativist methods of national design with a qualitative approach and a descriptiveanalytical method based on identifying the concept of national personality in the design. Conclusion: In this study, by examining the valid documents of the history of national design, five general effective methods for establishing national personality in product design were identified: a) extraction of aesthetic characteristics in accordance with national characteristics, b) a specific functional feature of the product derived from national characteristics, c) designing products based on the lifestyle of the citizens of a country as a national brand, d) marking the product using local materials and a special manufacturing method, and e) the national design thinking method that is rooted in different worldviews. In all the above methods, achieving essential identity and creating a national personality in design has been done by relying on two factors: “Exclusive element or phenomenon” of design and “historical continuity or multiplicity” of that element.
- Publication
Bagh-e Nazar, 2022, Vol 19, Issue 112, p27
- ISSN
1735-9635
- Publication type
Article
- DOI
10.22034/BAGH.2022.321651.5085