We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Poverty Alleviation and Human Development: Comparative Analysis of Facebook pages of top three political parties of Pakistan during 2018 Election Campaign.
- Authors
Siddique, Hassan
- Abstract
This research focuses on the coverage of poverty alleviation on Facebook pages of top three political parties of Pakistan i.e. Pakistan Tehreek-e-Insaf, Pakistan Muslim League (Nawaz) and Pakistan People's Party. This research employs quantitative content analysis to determine the importance given to poverty alleviation and human development by Pakistani political parties on their Facebook pages. Results concluded that poverty alleviation or human development has not been the priority of top three political parties of Pakistan, but if we compare the selected three political parties, PTI took lead in discussing the poverty alleviation and human development on their official Facebook page during 2018 election campaign, whereas PMLN was neck to neck with PTI. On the contrary, PPP gave least priority to poverty alleviation or human development.
- Subjects
PAKISTAN; POVERTY reduction; POLITICAL campaigns; POLITICAL parties; PAKISTAN Tehreek-e-Insaf (Political party : Pakistan); COMPARATIVE studies; POLITICAL development
- Publication
Global Media Journal: Pakistan Edition, 2019, Vol 12, Issue 2, p73
- ISSN
2518-2595
- Publication type
Article