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Title
Smart engibeering.
Abstract
The article reports on the analysis of the social media posts regarding the brew beer with the taste of joy and optimism event during the New Year's celebration, conducted by customer engagement firm Havas helia. Topics include the utilization of human intelligence data collator from International Business Machines (IBM) to analyze the emotional states in various social media posts, the analysis of beer recipes, and the brewing of New Year Beer 0101 in partnership with High Peak Brew Co.