Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePredictably Irrational: The Hidden Forces That Shape Our Decisions.AuthorsKarelaia, NataliaAbstractThe article reviews the book "Predictably Irrational: The Hidden Forces That Shape Our Decisions," by Dan Ariely.SubjectsPREDICTABLY Irrational: The Hidden Forces That Shape Our Decisions (Book); ARIELY, Dan; DECISION making; NONFICTIONPublicationAcademy of Management Perspectives, 2009, Vol 23, Issue 1, p86ISSN1558-9080Publication typeBook ReviewDOI10.5465/AMP.2009.37008011