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- Title
SPORT MANAGEMENT DIGEST.
- Authors
Barr, Carol; Kihl, Lisa A.; Thibault, Lucie
- Abstract
The article presents summary of some papers on sports management. One of such paper by researchers M.T. Pham and G.V. Johar investigates the prominence bias in sponsor identification to determine whether this bias has consequences for brand image. As the authors explained, brands with high market prominence are more likely to be identified as sponsors of major events. Assessing the effectiveness of sponsorship activities is important for corporations who financially support events. Using a controlled experiment situation, the authors found that prominent brands are often identified as sponsors of events. Another paper by researcher G.A. Boyne asserts that leaders of public organizations are increasingly pressured to adopt private sector practices to manage their services and programs. Effectiveness, accountability and marketization are important elements of the new public management (NPM). The author addressed the scepticism associated with NPM by reviewing the distinctions between public and private sector organizations and by presenting a number of theories and concepts related to publicness.
- Subjects
SOCIOLOGY of sports; SPORTS; SPORTS sponsorship; BRAND image; SOCCER coaches; PRIVATE sector; ORGANIZATIONAL behavior; PUBLIC interest
- Publication
Journal of Sport Management, 2002, Vol 16, Issue 4, p360
- ISSN
0888-4773
- Publication type
Article
- DOI
10.1123/jsm.16.4.360