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- Title
Decision-Making Patterns among International Vacationers: A Cross-Cultural Perspective.
- Authors
Moschis, George P.; Bello, Daniel C.
- Abstract
While there is a tendency to define world subcultures in terms of geographic or sociocultural criteria, the present research suggests that life styles may have become more homogeneous across geographic boundaries and could provide alternative ways of defining world subcultures. The study addresses the research question using international travel behavior. The results suggest that life style segmentation could be used to supplement geocultural criteria for defining world subcultures and formulating marketing strategy.
- Subjects
DECISION making; TRAVEL; CONSUMER behavior; MARKETING; PSYCHOLOGY
- Publication
Psychology & Marketing, 1987, Vol 4, Issue 1, p75
- ISSN
0742-6046
- Publication type
Article
- DOI
10.1002/mar.4220040108