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- Title
To Pursue B Corp Certification As A Start Up? A View Through The Lens Of The Business Model Canvas.
- Authors
Taylor, Kevin P.; Tichenor, John; Carrick, Jon; Croom, Randall
- Abstract
The article informs about emergence of the "Fourth Sector" in the economy, comprising hybrid organizations that pursue both market success and social or environmental goals, with a focus on B Corps and benefit corporations. Topics include the lack of awareness and confusion surrounding B Corp certification, the role of B Corps and benefit corporations, and an analysis using the Business Model Canvas to evaluate the potential benefits and drawbacks of pursuing B Corp certification as a startup.
- Subjects
ECONOMY (Linguistics); HYBRID organizations; SOCIAL goals; BENEFIT corporations (Business structure); DEFICIT awareness; NEW business enterprises
- Publication
SAM Advanced Management Journal (07497075), 2023, Vol 88, Issue 2, p3
- ISSN
0749-7075
- Publication type
Article