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- Title
Comunicación estratégica transnacional en Twitter para las elecciones al Parlamento Europeo de 2019.
- Authors
Rivas-de-Roca, Rubén
- Abstract
The European Union suffers from a «communications gap» with citizens, which overlaps to the lack of «domestication» and «politicization» of EU affairs. One of the measures to solve this structural problem has been to develop transnational candidates («Spitzenkandidaten»). To this end, this article analyzes the strategic communication implemented on Twitter by these candidates in the 2019 European Parliament elections. A content analysis is applied to study their strategic approaches. As a result, it is concluded that there is homogeneity in the elements used, without achieving to Europeanize the agenda. Significant differences only come up in the Europeanism / Euroscepticism axis.
- Subjects
STRATEGIC communication; EUROPEAN Parliament; TRANSNATIONALISM; ELECTIONS; EUROPEAN Union
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2020, Vol 25, Issue 48, p65
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.21214