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- Title
Producción y edición del vídeo de bajo presupuesto: estudio de caso de "Lost Ones" (Joan Thiele) de Giada Bossi.
- Authors
PÉREZ-RUFÍ, José-Patricio
- Abstract
This paper carries out a production and content analysis of a current music video using "Lost Ones" as a case study. "Lost Ones," is performed by Joan Thiele, directed by Giada Bossi and produced by Universal Music Italy and Red Bull Music. The main objective will be to connect the influence of music video productions initial constraints with the options applied in direction and editing (such as the budget, the need for commercial communication and the creation of the singer's branding). We will ascertain whether the accelerated pace of the shot change and the use of post-production filters can make the use of a low-quality image ideal as it creates a stylistic device that ages the image, thus giving it a "retro" look, which is the video creators' communication intentions. Therefore, video programming on a TDT broadcast quality channel such as VHI Italy is neither conditioned by the production nor the fact that the video is from an important record label.
- Publication
Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2018, Vol 9, Issue 2, p291
- ISSN
2530-0024
- Publication type
Article
- DOI
10.14198/MEDCOM2018.9.2.4