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- Title
The impact of long-term orientation on compulsive buying behavior: A cross-cultural study.
- Authors
Pei Wang; Yuqing Zhai
- Abstract
The overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude on compulsive buying behavior in different cultures. Survey results from313 Chinese and 309U.S. consumers indicate that the highermaterialistic values drive compulsive buying though some differences exist between consumers in both countries. To specify, American buyers had a higher materialistic orientation and higher compulsive buying tendencies than Chinese consumers. Furthermore, the results indicate that money attitudes are negatively related to compulsive buying behaviors among two countries' consumers. Lastly, this study found that long-term orientations were found to significantly influence money attitudes and compulsive buying among Chinese consumers.
- Subjects
COMPULSIVE shopping; COMPULSIVE behavior; CROSS-cultural studies; CHINESE people; CULTURAL values
- Publication
Frontiers in Psychology, 2022, Vol 13, p1
- ISSN
1664-1078
- Publication type
Article
- DOI
10.3389/fpsyg.2022.979908