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- Title
Making Ends (and Bytes) Meet: The Challenges of Teaching Multimedia at an Urban, Underfunded University (3-U).
- Authors
Shumow, Moses; Sheerin, Michael Scott
- Abstract
In a time of dynamic changes in mass communication and the restructuring of communication programs, and in the face of shrinking education budgets, educators are being pushed to update their programs to include a new emphasis on multimedia production while sustaining traditional modes of mass communication. Through surveys (N = 121) and focus groups (N = 40) with students, this research explores how to update pedagogy to keep pace with the changes in industry. It is built around the experience of launching a multimedia class required for all students enrolled in a journalism and mass communication school at a large, urban, state-funded university.
- Subjects
COMMUNICATION; MASS media; EDUCATIONAL finance; MULTIMEDIA systems; PUBLIC education; UNIVERSITIES &; colleges; JOURNALISM &; education
- Publication
Journalism & Mass Communication Educator, 2013, Vol 68, Issue 1, p22
- ISSN
1077-6958
- Publication type
Article
- DOI
10.1177/1077695812472893