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- Title
HOW THE NEW TECHNOLOGIES IN FOOD PRODUCTION AFFECT CONSUMER CHOICE?
- Authors
ALEKSEJEVA, INESE
- Abstract
Over the years, improved techniques for production and processing of food have resulted in the expansion of our food supply by prolonging keeping times, preventing spoilage and increasing the variety of food products available. The use of new technologies in food production has potential benefits for both food manufactures and consumers. But one of the question raising is how consumers react to the new technologies and how does it impact their choice to buy or not to buy such kind of food. This article examines how the new technologies in food production (genetic engineering, nanotechnologies, cloning) affect consumer choice to purchase food obtained through these technologies. Different literature and scientific data available were summarized to find out the main reasons what affect consumers' attitude towards new technologies in food production. Results suggest that the willingness to consume food obtained with help of new technologies is directly influenced by the risk consumers perceive and the perception of risk is more direct than the perception of supposed benefits.
- Subjects
CONSUMER preferences research; FOOD production; FOOD science; NANOTECHNOLOGY; CLONING
- Publication
Regional Formation & Development Studies, 2013, Issue 9, p6
- ISSN
2029-9370
- Publication type
Article