Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLadies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding.AuthorsFei Gao; Xitong Li; Yuan Cheng; Yu (Jeffrey) HuSubjectsCROWD funding; PSYCHOLOGICAL distance; SOCIAL psychology; CHILD patients; SOCIAL role; GENDER rolePublicationAdvances in Consumer Research, 2020, Vol 48, p350ISSN0098-9258Publication typeArticle